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题名/责任者:

Strategic management : creating competitive advantages / Gregory G. Dess, University of Texas at Dallas, G. T. Lumpkin, Syracuse University, Alan B. Eisner, Pace University, Gerry McNamara, Michigan State University.

版本说明:

Seventh edition.

出版发行项:

New York : McGraw-Hill Education, [2014]

ISBN:

9780077636081 (alk. paper)

ISBN:

0077636082 (alk. paper)

载体形态项:

xxxv 452 [48] pages ; 26 cm

个人责任者:

Dess, Gregory G.

论题主题:

Strategic planning.

中图法分类号:

F272

书目附注:

Includes bibliographical references and index.

内容附注:

Strategic analysis -- Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases -- Indexes.

电子资源:

http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201710291\ZJT201404012\022014025739&type=1

电子资源:

http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201710291\ZJT201404012\022014025739&type=3

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