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Online Public Access Catalogue

题名/责任者:

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

版本说明:

3rd ed.

出版发行项:

Boston, Mass. : McGraw-Hill, c2006.

ISBN:

0072865784 (alk. paper)

ISBN:

9780072865783 (alk. paper)

载体形态项:

xxix, 683 p. : ill., charts ; 26 cm.

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Dwyer, F. Robert.

附加个人名称:

Tanner, John F.

论题主题:

Marketing.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references and index.

豆瓣简介：