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Online Public Access Catalogue

题名/责任者:

Harvard business review case studies : marketing through minefields.

出版发行项:

Boston, Mass. : Harvard Business Press, c2009.

ISBN:

9781422199923 (pbk. : alk. paper)

载体形态项:

187 p. ; 21 cm.

变异题名:

Marketing through minefields

丛编说明:

The HBR case studies series

附加团体名称:

Harvard Business School Publishing Corporation.

论题主题:

Marketing-Case studies.

论题主题:

Branding (Marketing)

中图法分类号:

F760.5

内容附注:

When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite.

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