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西文图书1.Integrated advertising, promotion, and marketing communications / 3rd ed. F713.50/C648(3)
馆藏复本:2
可借复本:2 Clow, Kenneth E.
Pearson Prentice Hall, c2007.
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西文图书2.Breaking up America : advertisers and the new media world / F713.8/T956
馆藏复本:2
可借复本:2 Turow, Joseph.
University of Chicago Press, 1997.
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西文图书3.Advertising and marketing law in Canada / 3rd ed. D971.128/P961(3)
馆藏复本:1
可借复本:1 Pritchard, Brenda L.
LexisNexis, 2009.
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西文图书4.The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the K837.125.3/C955
馆藏复本:1
可借复本:1 Cruikshank, Jeffrey L.
Harvard Business Review Press, c2010.
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西文图书5.Kleppner's advertising procedure / 16th ed. F713.8/L266(16)
馆藏复本:2
可借复本:2 Lane, W. Ronald,
Pearson/Prentice Hall, c2005.
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西文图书6.Advertising media planning / 6th ed. F713.8/S623(6)
馆藏复本:1
可借复本:1 Sissors, Jack Zanville,
McGraw-Hill, c2002.
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西文图书7.Advertising and promotion : an integrated marketing communications perspective / 7th ed. F713.8/B427(7)
馆藏复本:2
可借复本:2 Belch, George E.
McGraw-Hill Irwin, c2007.
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西文图书8."But the people in legal said--" : a guide to current legal issues in advertising / F971.222.9/F953
馆藏复本:1
可借复本:1 Fueroghne, Dean Keith.
Dow Jones-Irwin, [1988], c1989.
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西文图书9.Advertising in contemporary society : perspectives toward understanding / F713.8/R842
馆藏复本:1
可借复本:1 Rotzoll, Kim B.
South-Western Pub. Co., 1986.
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西文图书10.Contemporary advertising / 2nd ed. F713.8/V783
馆藏复本:2
可借复本:2 Bovee, Courtland L.
Irwin, 1986.
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西文图书11.Kleppner's advertising procedure / 12th ed. F713.8/R961(12)
馆藏复本:2
可借复本:2 Russell, Thomas,
Prentice Hall, c1993.
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西文图书12.Advertising / 2d ed. F713.8/A636(2)
馆藏复本:1
可借复本:1 Antrim, William H.
Gregg Division, McGraw-Hill, c1978.
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西文图书13.Introduction to advertising & promotion : an integrated marketing communications perspective / 2nd e F713.8/B427(2)
馆藏复本:1
可借复本:1 Belch, George E.
Irwin, c1993.
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西文图书14.Do-it-yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much mor J524.3/H148
馆藏复本:1
可借复本:1 Hahn, Fred E.,
J. Wiley, c1993.
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西文图书15.An autobiography / K835.615.3/O34
馆藏复本:1
可借复本:1 Ogilvy, David,
Wiley, c1997.
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