机读格式显示(MARC)

• 000 00874nam a2200289 a 4500

• 001 0000180541

• 003 CAL

• 005 20081029113000.0

• 008 850426s1986 ilua b 00110 eng

• 010 __ |a 85080275

• 020 __ |a 0256033021 : 197.17

• 040 __ |d FDU |c PUL

• 090 __ |a F713.8/V783

• 093 __ |a F713.8

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000908794 |a CAL 022000178509 |a CAL 021999647647 |a CAL 022000351324

• 100 1_ |a Bovee, Courtland L.

• 245 10 |a Contemporary advertising / |c Courtland L. Bovee, William F. Arens.

• 250 __ |a 2nd ed.

• 260 __ |a Homewood, Ill. : |b Irwin, |c 1986.

• 300 __ |a xxvii, 629, [45] p. : |b ill. (some col.) ; |c 32 cm.

• 440 _4 |a The Irwin series in marketing

• 500 __ |a Includes index.

• 504 __ |a Bibliography: p. [631]-[633].

• 650 _0 |a Advertising.

• 700 1_ |a Arens, William F.

• 740 0_ |a Advertising.