机读格式显示(MARC)

• 000 00974nam a2200301 a 4500

• 001 0000184247

• 003 CAL

• 005 20090224085000.0

• 008 040823s2006 mauad bi 001 0 eng

• 010 __ |a 2004058191

• 020 __ |a 0072865784 (alk. paper) |c CNY65.00

• 020 __ |a 9780072865783 (alk. paper)

• 040 __ |a DLC |c DLC |d BAKER |d YDXCP |d IG# |d OCLCQ |d BTCTA |d XTL

• 042 __ |a pcc

• 050 00 |a HF5415 |b .D92 2006

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.50/D993(3)

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022008035477

• 100 1_ |a Dwyer, F. Robert.

• 245 10 |a Business marketing : |b connecting strategy, relationships, and learning / |c F. Robert Dwyer, John F. Tanner, Jr.

• 250 __ |a 3rd ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill, |c c2006.

• 300 __ |a xxix, 683 p. : |b ill., charts ; |c 26 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Tanner, John F.