机读格式显示(MARC)

• 000 01101pam a2200337 i 4500

• 001 0000247937

• 003 CAL

• 005 20171228152900.0

• 008 171226s2015 nyua b 001 0 eng

• 010 __ |a 2013039848

• 020 __ |a 9780077861032 (alk. paper)

• 020 __ |a 0077861035 (alk. paper)

• 040 __ |a DLC |b eng |c DLC |e rda |d SHCD

• 042 __ |a pcc

• 050 00 |a HF5415 |b .M29474 2015

• 082 00 |a 658.8 |2 23

• 090 __ |a F713.50/K39(12)

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022014078668

• 100 1_ |a Kerin, Roger A.

• 245 10 |a Marketing / |c Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.

• 250 __ |a Twelfth edition.

• 264 _1 |a New York, NY : |b McGraw-Hill Education, |c [2015]

• 300 __ |a xliv, 740 pages : |b colour illustrations ; |c 29 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Hartley, Steven William.

• 700 1_ |a Rudelius, William.