机读格式显示(MARC)

• 000 01443cam 2200349 a 4500

• 001 0000136610

• 003 CAL

• 005 20060926143900.0

• 008 060313s2002 mauab b 001 0 eng

• 010 __ |a 2001054436

• 020 __ |a 0072409479 (alk. paper)

• 020 __ |a 0071121102 (international : alk. paper) |d CNY230.00

• 020 __ |a 0072430125 (CD-ROM)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.13 |b .M369 2002

• 082 00 |a 658.8 |2 21

• 090 __ |a F713/P454(14)

• 093 __ |a F713 |2 4

• 094 __ |a 29.419 |2 3

• 099 __ |a CAL 022002206252

• 100 1_ |a Perreault, William D.

• 245 10 |a Basic marketing : |b a global-managerial approach/ |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 14th ed.

• 260 __ |a Boston : |b McGraw-Hill, |c c2002.

• 300 __ |a xxxii, 815, [28] p. : |b col. ill., maps ; |c 28 cm. + |e 1 CD-ROM (4 3/4 in.)

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 500 __ |a A variety of multi-media instructional aids, including a Web site, are available to support the text.

• 504 __ |a Includes bibiliographical references (p. 754-810) and indexes.

• 538 __ |a System requirements for accompanying computer laser disk: Windows 95 or higher; Pentium 200 MHz or faster; 16-bit stereo sound card; 16-bit or better video card; 64M or more of system memory; 8x speed or higher CD-ROM driver.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)