机读格式显示(MARC)

• 000 00933cam 2200289 a 4500

• 001 0000121964

• 003 CAL

• 005 20060926150000.0

• 008 050613s1998 mauab b 001 0 eng

• 010 __ |a 97021684

• 020 __ |a 0-256-22826-4 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5438.25 |b .W2933 1998

• 082 00 |a 658.85 |2 21

• 090 __ |a F713.3/W436(3)

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022001216752

• 100 1_ |a Weitz, Barton A.

• 245 10 |a Selling : |b building partnerships / |c Bart A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.

• 250 __ |a 3rd ed.

• 260 __ |a Boston, Mass. : |b Irwin/McGraw Hill, |c c1998.

• 300 __ |a 559 p. (various pagings) : |b ill. (some col.), map ; |c 26 cm.

• 440 _4 |a The Irwin/McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Selling.

• 700 1_ |a Castleberry, Stephen Byron.

• 700 1_ |a Tanner, John F.