机读格式显示(MARC)
- 000 00805pam 2200253 a 4500
- 008 060926r19971993cc a b 001 0 eng
- 040 __ |a DLC |c DLC |d SJT
- 099 __ |a CAL 022000342356
- 245 10 |a Consumer behaviour / |c Jim Blythe.
- 260 __ |a Beijing : |b Zhongguo Renmin Daxue Chubanshe, |c 1997.
- 300 __ |a vi, 206 p. : |b ill. ; |c 23 cm.
- 440 _0 |a Essence of management series.
- 500 __ |a Reprint of: The Essence of consumer behaviour / Jim Blythe. Englewood Cliffs : Prentice hall, c1993.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Consumer behavior.
- 650 _0 |a Marketing research.