机读格式显示(MARC)

• 000 00770pam 2200253 a 4500

• 001 0000159066

• 003 CAL

• 005 20060926144800.0

• 008 060926s1991 ilua b 00110 eng

• 010 __ |a 90019758

• 020 __ |a 0256093237

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F713.3/C322(5)

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022000224046

• 100 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 245 10 |a Essentials of marketing / |c E. Jerome McCarthy, William D. Perreault, Jr.

• 250 __ |a 5th ed.

• 260 __ |a Homewood, Ill. : |b Irwin, |c c1991.

• 300 __ |a xvii, 526 p. : |b ill. ; |c 23 cm.

• 440 _0 |a Irwin series in marketing

• 504 __ |a Includes bibliographical references (p. 487-506) and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Perreault, William D.