机读格式显示(MARC)

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• 001 0000212770

• 003 CAL

• 005 20120907084300.0

• 008 120829s2006 njua b 001 0 eng

• 010 __ |a 2004065933

• 020 __ |a 0471684767 (pbk.) |c CNY50.00

• 020 __ |a 0471718076 (CD-ROM)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.2 |b .M3825 2006

• 082 00 |a 658.8/3 |2 22

• 090 __ |a F713.52/M134(5)

• 093 __ |a F713.52 |2 5

• 099 __ |a CAL 022008026207

• 100 1_ |a McDaniel, Carl D.

• 245 10 |a Marketing research essentials / |c Carl McDaniel Jr., Roger Gates.

• 250 __ |a 5th ed.

• 260 __ |a Hoboken, N.J. : |b John Wiley, |c c2006.

• 300 __ |a xvi, 479, [17] p. : |b ill. ; |c 26 cm. + |e 1 CD-ROM (4 3/4 in.)

• 500 __ |a Includes SPSS student software version 13.0 for Windows.

• 500 __ |a Various multi-media instructional resources are available to supplement the text.

• 504 __ |a Includes bibliographical references (P. [EN1]-EN6) and index.

• 538 __ |a System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.

• 650 _0 |a Marketing research.

• 700 1_ |a Gates, Roger H., |d 1942-

• 730 02 |a SPSS for Windows.