机读格式显示(MARC)

• 000 01033nam 2200313 a 4500

• 001 0000121578

• 003 CAL

• 005 20050606151800.0

• 008 050606s1997 maua b 001 0 eng

• 010 __ |a 96019807

• 020 __ |a 0-07-018954-4 (paper)

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415 |b .S745 1997

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/E85(11)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000402522

• 100 1_ |a Etzel, Michael J.

• 245 10 |a Marketing / |c Michael J. Etzel, Bruce J. Walker, William J. Stanton.

• 250 __ |a 11th ed.

• 260 __ |a Boston : |b Irwin/McGraw-Hill, |c c1997.

• 300 __ |a 624 p. ; |b col. ill. ; |c 26 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 500 __ |a Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Walker, Bruce J.

• 700 1_ |a Stanton, William J.

• 700 1_ |a Stanton, William J. |t Fundamentals of marketing.