机读格式显示(MARC)

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• 001 0000224947

• 003 CAL

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• 008 130703s2010 mau 000 0 eng

• 010 __ |a 2010016497

• 020 __ |a 9781422157299 (hardcover : alk. paper)

• 040 __ |a DLC |c DLC |d BTCTA |d YDXCP |d C#P

• 082 00 |a 650.1 |2 22

• 090 __ |a F270/K87

• 093 __ |a F270 |2 5

• 099 __ |a CAL 022011108966

• 100 1_ |a Kotter, John P., |d 1947-

• 245 10 |a Buy-in : |b saving your good idea from getting shot down / |c John P. Kotter and Lorne A. Whitehead.

• 246 30 |a Buy in: |b saving your good idea from getting shot down

• 260 __ |a Boston, Mass. : |b Harvard Business Review Press, |c c2010.

• 300 __ |a xi, 192 p. ; |c 22 cm.

• 505 0_ |a The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas.

• 650 _0 |a Sales promotion.

• 650 _0 |a Creative ability in business.

• 650 _0 |a Public relations.

• 700 1_ |a Whitehead, Lorne A.

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• 998 __ |a TSU