机读格式显示(MARC)

• 000 00912cam a2200289 a 4500

• 001 0000188632

• 003 CAL

• 005 20091215110500.0

• 008 030930s2005 maua b 001 0 eng

• 010 __ |a 2003066459

• 020 __ |a 0072863706 (alk. paper) |c CNY50.00

• 020 __ |a 0071111697 (international ed.)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.13 |b .M352324 2005

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.56/M959(5)

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022006014466

• 100 1_ |a Mullins, John W.

• 245 00 |a Marketing management : |b a strategic decision-making approach / |c John W. Mullins ... [et al.].

• 250 __ |a 5th ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill Irwin, |c c2005.

• 300 __ |a xxiv, 520 p. : |b ill. ; |c 26 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.