机读格式显示(MARC)

• 000 00712cam a2200229 a 4500

• 001 0000180536

• 003 CAL

• 005 20081029112800.0

• 008 821105s1983 ilua b 00110 eng

• 010 __ |a 82021628 //r91

• 020 __ |a 0673158462 (pbk.)

• 040 __ |a DLC |c DLC |d DLC |d OCoLC

• 090 __ |a F713.3/K51

• 093 __ |a F713.5

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022000210813

• 245 00 |a Dynamics of marketing principles : |b a reader / |c [edited by] Thomas C. Kinnear, Kenneth L. Bernhardt.

• 260 __ |a Glenview, Ill. : |b Scott, Foresman, |c c1983.

• 300 __ |a 358 p. : |b ill. ; |c 32cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Kinnear, Thomas C., |d 1943-