机读格式显示(MARC)

• 000 01044cam a2200325 a 4500

• 001 0000188407

• 003 CAL

• 005 20091215102200.0

• 008 060303s2007 maua b 001 0 eng

• 010 __ |a 2006043829

• 020 __ |a 0073101265

• 020 __ |a 9780073255965 (set)

• 020 __ |a 0073255963 (set)

• 020 __ |a 9780073101262 |c CNY80.00

• 040 __ |a DLC |c DLC |d C#P |d BAKER |d NLGGC |d DLC

• 050 00 |a HF5823 |b .B387 2007

• 082 00 |a 659.1 |2 22

• 090 __ |a F713.8/B427(7)

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022007025999

• 100 1_ |a Belch, George E. |q (George Eugene)

• 245 10 |a Advertising and promotion : |b an integrated marketing communications perspective / |c George E. Belch & Michael A. Belch.

• 250 __ |a 7th ed.

• 260 __ |a Boston : |b McGraw-Hill Irwin, |c c2007.

• 300 __ |a xxvi, 820 p. : |b col. ill. ; |c 29 cm.

• 504 __ |a Includes bibliographical references (p. 763-789) and indexes.

• 650 _0 |a Advertising.

• 650 _0 |a Sales promotion.

• 650 _0 |a Communication in marketing.

• 700 1_ |a Belch, Michael A.