机读格式显示(MARC)

• 000 00944cam a2200313 a 4500

• 001 0000210632

• 003 CAL

• 005 20120331090200.0

• 008 120323s2007 maua b 001 0 eng

• 010 __ |a 2005058044

• 020 __ |a 9780073256238 |c CNY50.00

• 020 __ |a 0073256234

• 020 __ |a 9780073281230

• 020 __ |a 0073281239

• 040 __ |a DLC |c DLC |d DLC |d STC

• 042 __ |a pcc

• 090 __ |a G206/B225(4)

• 093 __ |a G206 |2 4

• 094 __ |a 37.403 |2 3

• 099 __ |a CAL 022007037410

• 100 1_ |a Baran, Stanley J.

• 245 10 |a Introduction to mass communication : |b media literacy and culture / |c Stanley J. Baran.

• 250 __ |a Updated 4th ed.

• 260 __ |a Boston : |b McGraw-Hill, |c c2007.

• 300 __ |a xxxvi, 523 p. : |b ill. (some col.) ; |c 28 cm. + |e 1 computer optical disc (4 3/4 in.)

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Mass media.

• 650 _0 |a Mass media and culture.

• 650 _0 |a Media literacy.