机读格式显示(MARC)

• 000 01163pam a2200277 a 4500

• 001 0000212939

• 003 CAL

• 005 20120905103800.0

• 008 120830s2009 mau 000 0 eng

• 010 __ |a 2008051783

• 020 __ |a 9781422199923 (pbk. : alk. paper) |c CNY20.00

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415 |b .H24334 2009

• 082 00 |a 658.8 |2 22

• 090 __ |a F760.5/H339

• 093 __ |a F760.5 |2 4

• 099 __ |a CAL 022009038452

• 245 00 |a Harvard business review case studies : |b marketing through minefields.

• 246 30 |a Marketing through minefields

• 260 __ |a Boston, Mass. : |b Harvard Business Press, |c c2009.

• 300 __ |a 187 p. ; |c 21 cm.

• 490 0_ |a The HBR case studies series

• 505 0_ |a When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite.

• 650 _0 |a Marketing |v Case studies.

• 650 00 |a Branding (Marketing)

• 710 2_ |a Harvard Business School Publishing Corporation.