机读格式显示(MARC)

• 000 01030cam 2200301 a 4500

• 001 0000159091

• 003 CAL

• 005 20060926151300.0

• 008 060926r19971993cc a b 001 0 eng d

• 010 __ |a 93022068

• 020 __ |a 730002484X

• 040 __ |a SJT |c SJT |d UPB

• 050 00 |a HF5415 |b .M2692 1993

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/M233

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000342351

• 100 1_ |a Majaro, Simon.

• 245 10 |a Marketing / |c Simon Majaro = 市场营销 / 西蒙·马杰罗著.

• 246 13 |a Essence of change

• 246 31 |a 市场营销

• 260 __ |a 北京 : |b 中国人民大学出版社 ; |a Englewood Clifts, N.J. : |b Prentice Hall, |c 1997.

• 300 __ |a vii, 266 p. : |b ill. ; |c 24 cm.

• 490 1_ |a Prentice Hall essence of management series = |a 工商管理精要系列

• 504 __ |a Includes bibliographical references (p. 256-257) and index.

• 534 __ |p Reprint. Originally published: |c Englewood Clifts, N.J. : Prentice Hall, c1993 : |t The essence of change.

• 650 _0 |a Marketing.

• 830 _0 |a Essence of management series.