机读格式显示(MARC)

• 000 01054cam a2200361 a 4500

• 001 0000190788

• 003 CAL

• 005 20101013150500.0

• 008 030716s2005 ohua b 001 0 eng

• 010 __ |a 2003110011

• 020 __ |a 0324282923 (package) |c CNY60.00

• 020 __ |a 0324282907 (text)

• 020 __ |a 0324282915 (Xtra!)

• 020 __ |a 0534558534 (Infotrac)

• 035 __ |a (DLC) 2003110011

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415 |b .L2623 2005

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.5/L218-3(4)

• 093 __ |a F713.50 |2 4

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022005104468

• 100 1_ |a Lamb, Charles W.

• 245 10 |a Essentials of marketing / |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

• 250 __ |a 4th ed.

• 260 __ |a Mason, Ohio : |b Thomson/South-Western, |c c2005.

• 300 __ |a xxxvi, 572 p. : |b col. ill. ; |c 28 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Hair, Joseph F.

• 700 1_ |a McDaniel, Carl D.