机读格式显示(MARC)
- 000 00965cam a2200313 a 4500
- 008 050107s2006 maua b 001 0 eng
- 020 __ |a 007296183X |c CNY50.00
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5438.4 |b .C48 2006
- 100 1_ |a Johnston, Mark W.
- 245 10 |a Churchill/Ford/Walker's Sales force management / |c Mark W. Johnston, Greg W. Marshall.
- 246 30 |a Sales force management
- 260 __ |a Boston : |b Irwin, |c c2006.
- 300 __ |a xvii, 491 p. : |b ill. ; |c 26 cm.
- 440 _0 |a McGraw-Hill/Irwin series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Sales management.
- 700 1_ |a Churchill, Gilbert A. |t Sales force management.
- 700 1_ |a Walker, Orville C.
- 700 1_ |a Marshall, Greg W.