机读格式显示(MARC)

• 000 01109pam 2200325 a 4500

• 001 0000159075

• 003 CAL

• 005 20060926145900.0

• 008 060926s1991 nyua b 00110 eng

• 010 __ |a 90042292

• 020 __ |a 0070609616 (instructor's manual)

• 020 __ |a 0070609527 (textbook)

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F713.3/S792(9)

• 093 __ |a F713.3 |2 4

• 094 __ |a 29.419 |2 3

• 099 __ |a CAL 021999640279 |a CAL 022000334994

• 100 1_ |a Stanton, William J.

• 245 10 |a Fundamentals of marketing / |c William J. Stanton, Michael J. Etzel, Bruce J. Walker.

• 250 __ |a 9th ed.

• 260 __ |a New York : |b McGraw-Hill, |c c1991.

• 300 __ |a xxxiii, 668 p. : |b col. ill. ; |c 23 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 500 __ |a Accomapnied by: Instructor's manual (v, 685 p. ; 28 cm.).

• 500 __ |a Library has instructor's manual.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Etzel, Michael J.

• 700 1_ |a Walker, Bruce J.

• 740 0_ |a Instructor's manual to accompany Fundamentals of marketing, nieth edition.