机读格式显示(MARC)
- 000 00785nam 2200241 a 4500
- 008 060926s1991 ilua 000 0 eng d
- 099 __ |a CAL 022000357636 |a CAL 022000405155 |a CAL 021999640641 |a CAL 021999640641
- 100 1_ |a McCarthy, E. Jerome.
- 245 10 |a Applications in basic marketing : |b clippings from the popular business press / |c E. Jerome McCarthy and William D. Perreault.
- 260 __ |a Homewood,Il. : |b IRWIN, |c c1991.
- 300 __ |a viii, 107 p. : |b ill. ; |c 26 cm.
- 650 _0 |a Marketing |x Research.
- 650 _0 |a Marketing |x Management.
- 700 1_ |a Perreault, William D.