机读格式显示(MARC)

• 000 01006pam a2200289 a 4500

• 001 0000184132

• 003 CAL

• 005 20090223092500.0

• 008 970708s1998 maua b 001 0 eng

• 010 __ |a 97027343

• 020 __ |a 0256197830 (hbk.) |c CNY40.00

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.126

• 082 00 |a 658.8/4 |2 21

• 090 __ |a F713.5/M135

• 093 __ |a F713.5 |2 4

• 094 __ |a 29.419 |2 3

• 099 __ |a CAL 022000496785

• 100 1_ |a McDonald, William J., |c (Ph. D.).

• 245 10 |a Direct marketing : |b an integrated approach / |c William J. McDonald.

• 260 __ |a Boston : |b Irwin/McGraw-Hill, |c c1998.

• 300 __ |a xviii, 532 p. : |b ill. ; |c 25 cm. + |e 4 computer diskes (3 1/2 in.)

• 440 _0 |a Irwin/McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and index.

• 538 __ |a System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.

• 650 _0 |a Direct marketing.

• 650 _0 |a Direct marketing |v Case studies.