机读格式显示(MARC)

• 000 00589pam a2200217 a 4500

• 001 0000180564

• 003 CAL

• 005 20081029142000.0

• 008 981216s1984 njua b 001 0 eng

• 020 __ |a 0135572320

• 040 __ |c SJT

• 090 __ |a F723/K87

• 093 __ |a F713.5

• 093 __ |a F723 |2 4

• 099 __ |a CAL 022000319231

• 100 1_ |a Kotler, Philip.

• 245 10 |a Marketing essentials / |c Philip Kotler.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1984.

• 300 __ |a xix, 556 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.