机读格式显示(MARC)

• 000 01006cam a2200325 a 4500

• 001 0000188413

• 003 CAL

• 005 20091217100500.0

• 008 060308s2007 ohua b 001 0 eng

• 010 __ |a 2006923594

• 020 __ |a 9780324320886 (student ed.) |c CNY50.00

• 020 __ |a 0324320884 (student ed.)

• 020 __ |a 0324317514 (instructor's ed.)

• 020 __ |a 9780324539028 (international student ed.)

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415.2 |b .Z54 2007

• 090 __ |a F713.52/Z68(9)

• 093 __ |a F713.52 |2 4

• 099 __ |a CAL 022008102908

• 100 1_ |a Zikmund, William G.

• 245 10 |a Exploring marketing research / |c William G. Zikmund, Barry J. Babin.

• 250 __ |a 9th ed.

• 260 __ |a Mason, OH ; |b Thomson/South-Western, |c c2007.

• 300 __ |a xxi, 698 p. : |b chiefly col. ill. ; |c 29 cm.

• 504 __ |a Includes bibliographical references (p. 673-692) and index.

• 650 _0 |a Marketing research.

• 700 1_ |a Babin, Barry J.

• 920 __ |a 211020 |z 2

• 920 __ |a 231220 |z 2

• 998 __ |a ECN