机读格式显示(MARC)

• 000 00713nam a2200229 a 4500

• 001 0000188453

• 003 CAL

• 005 20091215142800.0

• 008 030928s2004 njua b 001 0 eng

• 020 __ |a 0-13-101962-7 |c CNY60.00

• 020 __ |a 0-13-101861-2 (pbk)

• 040 __ |a YNUL |c YNUL

• 090 __ |a F713.5/K87(10)

• 093 __ |a F713.5 |2 4

• 100 1_ |a Kotler, Philip.

• 245 10 |a Principles of marketing / |c Philip Kotler, Gary Armstrong.

• 250 __ |a 10th ed.,International ed.

• 260 __ |a Upper Saddle River, NJ : |b Pearson Education Inc, |c c2004.

• 300 __ |a 661, [74] p. : |b ill. (some col.) ; |c 28 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Armstrong, Gary.