机读格式显示(MARC)

• 000 00717pam 2200241 a 4500

• 001 0000159071

• 003 CAL

• 005 20060926145400.0

• 008 060926s1991 txua b 00110 eng

• 010 __ |a 91008862

• 020 __ |a 0030540178

• 040 __ |a DLC |c DLC |d DLC

• 090 __ |a F713.3/C563(2)

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022000247265

• 100 1_ |a Churchill, Gilbert A.

• 245 10 |a Basic marketing research / |c Gilbert A. Churchill, Jr.

• 250 __ |a 2nd ed.

• 260 __ |a Fort Worth : |b Dryden Press, |c c1992.

• 300 __ |a xxi, 837 p. : |b ill. ; |c 24 cm.

• 500 __ |a One "statistics command summary" chart inserted.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing research.