机读格式显示(MARC)

• 000 00830nam a2200265 a 4500

• 001 0000184237

• 003 CAL

• 005 20090224082400.0

• 008 030804s2004 at a b 001 0 eng

• 020 __ |a 0324147988 |c CNY75.00

• 020 __ |a 032418817X (CD-ROM)

• 040 __ |a TJU |c TJU

• 090 __ |a F713.5/L218(7)-2

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022003127159

• 100 1_ |a Lamb, Charles W.

• 245 10 |a Marketing / |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

• 250 __ |a 7th ed.

• 260 __ |a Australia : |b South-Western, |c c2004.

• 300 __ |a xxxviii, 774 p. : |b col. ill. ; |c 29 cm. + |e 1 computer laser optical disc (4 3/4 in.)

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Hair, Joseph F.

• 700 1_ |a McDaniel, Carl D.