机读格式显示(MARC)

• 000 01442nam a2200325 i 4500

• 001 0000294992

• 003 CAL

• 005 20190109093700.0

• 008 190107s2012 mauad b 001 0 eng d

• 020 __ |a 9781422160596

• 040 __ |a HQWY |c HQWY |e rda

• 090 __ |a F272.1/M212

• 093 __ |a F272.1 |2 5

• 099 __ |a CAL 022019000484

• 100 1_ |a Magretta, Joan, |d 1948- .

• 245 10 |a Understanding Michael Porter : |b the essential guide to competition and strategy / |c Joan Magretta.

• 260 __ |a Boston, Mass. : |b Harvard Business Review Press, |c c2012.

• 300 __ |a x, 236 pages : |b illustrations, chart ; |c 24 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.

• 520 __ |a Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.

• 600 10 |a Porter, Michael E., |d 1947- .

• 650 _0 |a Competition.

• 650 _0 |a Strategic planning.

• 650 _0 |a Management.

• 920 __ |a 192100 |z 1

• 998 __ |a HQWY