机读格式显示(MARC)
- 000 00941cam a2200313 a 4500
- 008 051025s2007 maua b 001 0 eng
- 020 __ |a 0-618-64372-9 (student ed.) |c CNY50.00
- 020 __ |a 978-0-618-64372-1 (student ed.)
- 020 __ |a 0-618-73181-4 (exam copy)
- 020 __ |a 978-0-618-73181-7
- 040 __ |a DLC |c DLC |d DLC |d GDUF
- 050 00 |a HF5415.32 |b .H69 2007
- 082 00 |a 658.8/342 |2 22
- 090 __ |a F713.55/H867(4)
- 100 1_ |a Hoyer, Wayne D.
- 245 10 |a Consumer behavior / |c Wayne D. Hoyer, Deborah J. MacInnis.
- 260 __ |a Boston : |b Houghton Mifflin, |c c2007.
- 300 __ |a xxiv, 531, [147] p. : |b col. ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Consumer behavior.
- 700 1_ |a MacInnis, Deborah J.