机读格式显示(MARC)

• 000 01354cam a2200313 a 4500

• 001 0000247954

• 003 CAL

• 005 20171228105400.0

• 008 171226s2005 maua b 001 0 eng

• 010 __ |a 2004020857

• 020 __ |a 1591396190 (hardcover : alk. paper)

• 020 __ |a 9781591396192 (hardcover : alk. paper)

• 035 __ |a (OCoLC)ocm56421900

• 040 __ |a DLC |c DLC |d UKM |d C#P |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.153 |b .K53 2005

• 082 00 |a 658.8/02 |2 22

• 090 __ |a F713.5/K49

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022006021323

• 100 1_ |a Kim, W. Chan.

• 245 10 |a Blue ocean strategy : |b how to create uncontested market space and make the competition irrelevant / |c W. Chan Kim, Renée Mauborgne.

• 260 __ |a Boston, Mass. : |b Harvard Business School Press, |c c2005.

• 300 __ |a xv, 240 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. [223]-229) and index.

• 505 0_ |a Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

• 650 _0 |a New products.

• 650 _0 |a Market segmentation.

• 700 1_ |a Mauborgne, Renée.