机读格式显示(MARC)

• 000 01862cam a2200301 a 4500

• 001 0000190727

• 003 CAL

• 005 20101013081100.0

• 008 060919s2007 nyua b 001 0deng

• 010 __ |a 2006030953

• 020 __ |a 0071486550 (hardcover : alk. paper) |c CNY35.00

• 020 __ |a 9780071486552 (hardcover : alk. paper)

• 040 __ |a DLC |c DLC |d BAKER |d UKM |d C#P |d YDXCP |d YDX |d DLC

• 050 00 |a TS170 |b .K47 2007

• 082 00 |a 658.5/75 |2 22

• 090 __ |a F406.3/K39

• 093 __ |a F406.3 |2 4

• 099 __ |a CAL 022010065764

• 100 1_ |a Kerber, Ronald L.

• 245 10 |a Strategic product creation : |b deliver customer satisfaction from every level of your company / |c Ronald L. Kerber and Timothy M. Laseter, with Max Russell.

• 260 __ |a New York : |b McGraw-Hill, |c c2007.

• 300 __ |a xviii, 318 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.

• 650 _0 |a New products.

• 650 _0 |a Production engineering.

• 700 1_ |a Laseter, Timothy M.

• 700 1_ |a Russell, Max.