机读格式显示(MARC)
- 000 00924cam a2200301 a 4500
- 008 910906s1991 enka 001 0 eng
- 050 00 |a HF5415.126 |b .S53 1991
- 099 __ |a CAL 022000225680 |a CAL 022000344376
- 100 1_ |a Shaw, Robert. |0 CAL n2005223092# |7 ba0yba0y
- 245 10 |a Computer-aided marketing and selling : |b information asset management / |c Robert Shaw.
- 260 __ |a Oxford : |b Butterworth-Heinemann, |c 1991.
- 300 __ |a vii, 223 p. : |b ill. ; |c 24 cm.
- 490 0_ |a Marketing series
- 500 __ |a Includes index.
- 650 _0 |a Direct marketing |x Data processing.
- 650 _0 |a Data base marketing.
- 650 _0 |a Data base management.
- 830 _0 |a Marketing series (London, England)