机读格式显示(MARC)

• 000 00781nam 2200241 a 4500

• 001 0000159029

• 003 CAL

• 005 20060926141700.0

• 008 060926s1991 ilua 000 0 eng d

• 010 __ |a sn 92028178

• 020 __ |a 0256101167

• 040 __ |a BNU |c BNU

• 090 __ |a F713/C361

• 093 __ |a F713 |2 4

• 099 __ |a CAL 022000357636 |a CAL 022000405155 |a CAL 021999640641 |a CAL 021999640641

• 100 1_ |a McCarthy, E. Jerome.

• 245 10 |a Applications in basic marketing : |b clippings from the popular business press / |c E. Jerome McCarthy and William D. Perreault.

• 250 __ |a 1991-1992 ed.

• 260 __ |a Homewood,Il. : |b IRWIN, |c c1991.

• 300 __ |a viii, 210 p. : |b ill. ; |c 23 cm.

• 650 _0 |a Marketing |x Research.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Perreault, William D.