机读格式显示(MARC)

• 000 01014cam 2200313 a 4500

• 001 0000159058

• 003 CAL

• 005 20060926143600.0

• 008 060926s1993 ilua b 001 0 eng

• 010 __ |a 92031792 //r93

• 020 __ |a 025610509X

• 020 __ |a 0256128774

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 090 __ |a F713/M121

• 093 __ |a F713 |2 4

• 094 __ |a 29.41903 |2 3

• 099 __ |a CAL 022000245914 |a CAL 021999652893

• 100 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 245 10 |a Basic marketing : |b a global-managerial approach / |c E. Jerome McCarthy, William D. Perreault, Jr.

• 250 __ |a 11th ed.

• 260 __ |a Burr, Ridge : |b Irwin, |c c1993.

• 300 __ |a xxii, 763, 15, 14 p. : |b col. ill. ; |c 27 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references (p. 723-760) and indexes.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |z United States |x Management.

• 650 _0 |a Export marketing |x Management.

• 700 1_ |a Perreault, William D.