机读格式显示(MARC)
- 000 00963pam 2200301 a 4500
- 008 060925s1991 caua b 001 0 eng c
- 040 __ |a DNLM/DLC |c DLC |d DLC |d JLU
- 082 00 |a 362.1/1/0688 |2 20
- 099 __ |a CAL 021999642895
- 100 1_ |a Mack, Ken E., |d 1947-
- 245 10 |a Health care sales : |b new strategies for improving quality, client relations, and revenue / |c Ken E. Mack, Philip A. Newbold.
- 260 __ |a San Francisco : |b Jossey-Bass Publishers, |c c1991.
- 300 __ |a xx, 242 p. : |b ill. ; |c 24 cm.
- 440 _4 |a The Jossey-Bass health series
- 504 __ |a Includes bibliographical references (p. 235-236) and index.
- 650 _0 |a Hospitals |x Marketing.
- 650 _2 |a Marketing of Health Services.
- 700 1_ |a Newbold, Philip A.