机读格式显示(MARC)
- 000 02088cam a2200325 a 4500
- 008 160919s2006 at a b 001 0 eng d
- 020 __ |a 0534636896 (pbk.)
- 040 __ |a SISPL |c SISPL |d BAKER |d NNU |d DLC
- 050 _4 |a PN1992.55 |b .E18 2006
- 082 04 |a 791.4502//36 |2 22
- 099 __ |a CAL 022007044647
- 100 1_ |a Eastman, Susan Tyler.
- 245 10 |a Media programming : |b strategies and practices / |c Susan Tyler Eastman, Douglas A. Ferguson.
- 260 __ |a Australia ; |a Belmont, CA : |b Thomson/Wadsworth, |c c2006.
- 300 __ |a xiii, 465 p. : |b ill. ; |c 24 cm.
- 500 __ |a Rev. ed. of: Broadcast/cable/web programming. 6th ed. c2002.
- 504 __ |a Includes bibliographical references (p. 435-441) and index.
- 520 __ |a This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
- 650 _0 |a Television programs |x Planning.
- 650 _0 |a Radio programs |x Planning.
- 650 _0 |a Cable television |x Planning.
- 700 1_ |a Ferguson, Douglas A.
- 700 1_ |a Eastman, Susan Tyler. |t Broadcast/cable/web programming. |s 6th ed. |f c2002.