机读格式显示(MARC)

• 000 04895cam a2200409 i 4500

• 001 0000295179

• 003 CAL

• 005 20190114092300.0

• 008 190108s2016 nju 001 0 eng

• 010 __ |a 2016012015

• 020 __ |a 9781119272427 (paperback)

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 042 __ |a pcc

• 050 00 |a HF5438.25 |b .S347 2016

• 082 00 |a 658.8 |2 23

• 084 __ |a BUS058000 |a BUS043000 |2 bisacsh

• 090 __ |a F713.3/S425(X)

• 093 __ |a F713.3 |2 5

• 099 __ |a CAL 022017090979

• 100 1_ |a Scott, David Meerman, |e author.

• 245 14 |a The new rules of sales and service : |b how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / |c David Meerman Scott.

• 250 __ |a Revised and expanded edition.

• 260 __ |a Hoboken, New Jersey : |b Wiley, |c 2016.

• 300 __ |a xi, 292 pages ; |c 23 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 500 __ |a Revised edition of the author's The new rules of sales and service, 2014.

• 500 __ |a Includes index.

• 520 __ |a "The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now"-- |c Provided by publisher.

• 520 __ |a "In this revised and updated paperback of The New Rules of Sales and Service, bestselling author David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind. The New Rules of Sales & Service, Revised and Updated shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction. It's required reading for any organization that interacts with the public -- ranging from independent consultants to established large corporations and small businesses to new start-ups and non-profits -- and is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape. Updates to this edition include: - Sections on fresh strategies and new tools, including Periscope - Completely revised and updated stories - 5-10 new success stories"-- |c Provided by publisher.

• 650 _0 |a Selling.

• 650 _0 |a Customer services.

• 650 _0 |a Internet marketing.

• 650 _0 |a Big data.

• 650 _7 |a BUSINESS & ECONOMICS / Sales & Selling. |2 bisacsh

• 650 _7 |a BUSINESS & ECONOMICS / Marketing / General. |2 bisacsh