机读格式显示(MARC)

• 000 00865nam 2200265 a 4500

• 001 0000159061

• 003 CAL

• 005 20060926144200.0

• 008 060926s1989 mauab b 00110 eng d

• 010 __ |a 88081358

• 020 __ |a 039536938X

• 035 __ |a (OCoLC)18972969

• 040 __ |a GMarS |c DLC |d DLC

• 042 __ |a lccopycat

• 090 __ |a F713/P945(6)

• 093 __ |a F713 |2 4

• 099 __ |a CAL 022000214735 |a CAL 022000343183

• 100 1_ |a Pride, William M.

• 245 10 |a Marketing : |b concepts and strategies / |c William M. Pride, O.C. Ferrell.

• 250 __ |a 6th ed.

• 260 __ |a Boston : |b Houghton Mifflin Co., |c c1989.

• 300 __ |a xxxiv, 818, A24, G20, I24 p. : |b ill. (some col.), map ; |c 26 cm.

• 500 __ |a Fifth edition was published under the subtitle: basic concepts and decisions.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.