机读格式显示(MARC)

• 000 00851pam 2200265 a 4500

• 001 0000159064

• 003 CAL

• 005 20060926144400.0

• 008 060926s1986 onca b 001 0 eng

• 010 __ |a cn 85099621

• 015 __ |a C85-99621-X

• 020 __ |a 0039219836

• 040 __ |a CaOTU |b eng |c CaOONL |d CaOONL |d JLU

• 090 __ |a F713.3/B393(3)

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022000594182 |a CAL 022000594184

• 100 1_ |a Beckman, M. Dale, |d 1934-

• 245 10 |a Foundations of marketing / |c M. Dale Beckman, David L. Kurtz, Louis E. Boone.

• 250 __ |a 3d ed. essentials.

• 260 __ |a Toronto : |b Holt, Rinehart & Winston of Canada, |c c1989.

• 300 __ |a xiv, 508 p. : |b ill. (some col.) ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p.467-483) and index.

• 650 _0 |a Marketing.

• 700 1_ |a Kurtz, David L.

• 700 1_ |a Boone, Louis E.