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- 000 00791nam 2200265 a 4500
- 008 060921s1991 xxua b 001 0 eng
- 020 __ |a 0240800508 |c CNY50.00
- 099 __ |a CAL 022003053140
- 100 1_ |a Pringle, Peter K.
- 245 10 |a Electronic media management / |c Peter K. Pringle ... et al.
- 260 __ |a Boston : |b Focal Press, |c c1991.
- 300 __ |a xi, 403 p. : |b ill. ; |c 25 cm.
- 504 __ |a Includes Bibliographical references and index.
- 650 _0 |a Television stations |x Management.
- 650 _0 |a Radio stations |x Management.
- 650 _0 |a Broadcasting |x Management.
- 700 1_ |a Starr, Michael F.
- 700 1_ |a McCavitt, William E.