机读格式显示(MARC)

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• 010 __ |a 2015043063

• 020 __ |a 9781119240082 |q hbk.

• 020 __ |z 9781119240099 |q pdf

• 020 __ |a 9781119240105 |q epub

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC |d GDUF

• 042 __ |a pcc

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• 050 00 |a HD9219.U64 |b G379 2016

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• 099 __ |a CAL 022017075873

• 100 1_ |a Zilko, Dave, |d 1963- |e author.

• 245 10 |a Irrational persistence : |b seven secrets that turned a bankrupt startup into a $231,000,000 business / |c Dave Zilko, Former Vice Chairman of Garden Fresh.

• 264 _1 |a Hoboken, New Jersey : |b Wiley, |c [2016]

• 300 __ |a xviii, 170 pages ; |c 24 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 500 __ |a Includes index.

• 505 8_ |a Machine generated contents note: Prologue Introduction--Chapter 1 Find the Courage to Enter the Dark Room--Chapter 2 Live by the Ninety-Nine Rule--Chapter 3 Search for the Holy Grail--Chapter 4 Make Sure You Never Sell Anything--Chapter 5 Build A Company Woody Allen Would Be Proud Of--Chapter 6 Values are Valuable--Chapter 7 If a Fortune 500 Company Calls, Take the Call--Epilogue--Index .

• 520 __ |a "Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. "-- |c Provided by publisher.

• 600 10 |a Zilko, Dave, |d 1963-

• 610 20 |a Garden Fresh (Firm)

• 650 _0 |a Snack food industry |z United States.

• 650 _0 |a Businesspeople |z United States |v Biography.

• 650 _0 |a Entrepreneurship.

• 650 _0 |a Success in business.

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