机读格式显示(MARC)

• 000 01236cam a2200337 i 4500

• 001 0000295189

• 003 CAL

• 005 20190114091800.0

• 008 190108s2015 maua b 001 0 eng

• 010 __ |a 2014032847

• 020 __ |a 9781625274496 (hbk. : alk. paper)

• 020 __ |a 1625274491 (hbk. : alk. paper)

• 035 __ |a (OCoLC)ocn889426407

• 035 __ |a (OCoLC)889426407

• 040 __ |a DLC |e rda |b eng |c DLC |d IG# |d YDXCP

• 090 __ |a F76/K49

• 093 __ |a F76 |2 5

• 099 __ |a CAL 022015069213

• 100 1_ |a Kim, W. Chan, |e author.

• 245 10 |a Blue ocean strategy : |b how to create uncontested market space and make the competition irrelevant / |c W. Chan Kim, Reneée Mauborgne.

• 250 __ |a Expanded edition.

• 260 __ |a Boston, Massachusetts : |b Harvard Business Review Press, |c [2015]

• 300 __ |a xxviii, 287 pages : |b illustrations ; |c 25 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 500 __ |a "With a new preface, fresh chapters, and updated case studies" --Back of jacket.

• 504 __ |a Includes bibliographical references (pages 263-270) and index.

• 650 _0 |a New products.

• 650 _0 |a Market segmentation.

• 700 1_ |a Mauborgne, Reneée, |e author.