机读格式显示(MARC)

• 000 00911cam a2200277 a 4500

• 001 0000210973

• 003 CAL

• 005 20120409154600.0

• 008 120327s2008 mau 001 0 eng

• 010 __ |a 2007027229

• 020 __ |a 9780073404714 (alk. paper) |c CNY65.00

• 020 __ |a 0073404713 (alk. paper)

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415 |b .M378 2008

• 090 __ |a F713.50/P455(11)

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022010229713

• 100 1_ |a Perreault, William D.

• 245 10 |a Essentials of marketing : |b a marketing strategy planning approach / |c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

• 250 __ |a 11th ed.

• 260 __ |a Boston, MA : |b McGraw-Hill/Irwin, |c c2008.

• 300 __ |a xxxvi, 660, I-26, G-11 p. : |b col ill. ; |c 28 cm.

• 500 __ |a Includes index.

• 650 _0 |a Marketing.

• 700 1_ |a Cannon, Joseph P., |c Ph. D.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)