机读格式显示(MARC)

• 000 02388nam a2200325 a 4500

• 001 0000190765

• 003 CAL

• 005 20101013090700.0

• 008 070201s2007 nyua 001 0 eng d

• 010 __ |a 2007004626

• 020 __ |a 9780071477185 (alk. paper)

• 020 __ |a 0071477187 (alk. paper) |c CNY35.00

• 035 __ |a (OCoLC)82286621

• 035 __ |a (OCoLC)ocm82286621

• 040 __ |a DLC |c DLC |d BAKER |d BTCTA |d JED |d C#P |d YDXCP |d QBX |d DLC

• 050 00 |a HF5415.13 |b .G58 2007

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.56/G624

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022010121606

• 100 1_ |a Goldstein, Beth.

• 245 14 |a The ultimate small business marketing toolkit : |b all the tips, forms, and strategies you'll ever need / |c Beth Goldstein.

• 260 __ |a New York : |b McGraw-Hill, |c c2007.

• 300 __ |a xii, 322 p. : |b ill. ; |c 24 cm. + |e 1 CD-ROM (4 3/4 in.)

• 500 __ |a Includes index.

• 505 0_ |a Introduction -- Milestone 1: How well do you know yourself and your customers? -- Are you ready? business vision and the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone 2: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone 3: Looking outward, then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes, and inertia -- What are you really good at doing? -- Milestone 4: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone 5: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone 6: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- The elevator pitch -- Milestone 7: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone 8: Turning your business vision into reality -- Laying the foundation for a marketing plan -- Passion as a strategy -- Conclusion.

• 538 __ |a System requirements for accompanying CD-ROM: Windows 2000 or higher.

• 538 __ |a System requirements for accompanying CD-ROM: Microsoft Windows 2000 or higher; Adobe Acrobat Reader 7.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Small business |x Marketing.