机读格式显示(MARC)

• 000 01234cam 2200313 a 4500

• 001 0000159094

• 003 CAL

• 005 20060926151600.0

• 008 060926s1993 ilua b 000 0 eng d

• 010 __ |a sn 92028178

• 020 __ |a 0256139423 (pbk.)

• 040 __ |a OPosmS |c OPosmS |d InU |d NST |d DLC

• 042 __ |a lcd

• 090 __ |a F713.52/M478=1993

• 093 __ |a F713.52 |2 4

• 099 __ |a CAL 021999631272 |a CAL 022000345111 |a CAL 022001442675 |a CALB022002003804

• 245 00 |a Applications in basic marketing : |b clippings from the popular business press / |c [edited by] E. Jerome McCarthy and William D. Perreault, Jr.

• 250 __ |a 1993-1994 ed.

• 260 __ |a Homewood, IL : |b Irwin, |c c1993.

• 300 __ |a viii, 237 p. : |b ill. ; |c 26 cm.

• 500 __ |a "Clippings from the popular business press."

• 500 __ |a Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Periodicals.

• 650 _0 |a Marketing |x Management |x Periodicals.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 700 1_ |a Perreault, William D.

• 730 0_ |a Basic marketing.

• 730 0_ |a Essentials of marketing.