机读格式显示(MARC)

• 000 01208nam 2200409 a 4500

• 001 0000121956

• 003 CAL

• 005 20060927090400.0

• 008 050610s1998 ohuab b 001 0 eng

• 010 __ |a 97030024

• 020 __ |a 0538878487 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .Z53 1998

• 082 00 |a 658.8 |2 21

• 090 __ |a F740.2/Z64(2)

• 093 __ |a F740.2 |2 4

• 094 __ |a 29.443 |2 3

• 099 __ |a CAL 022000399325

• 100 1_ |a Zikmund, William G.

• 245 10 |a Effective marketing : |b creating and keeping customers / |c William G. Zikmund, Michael d'Amico.

• 250 __ |a 2nd ed.

• 260 __ |a Cincinnati, Ohio : |b South-Western College Pub., |c c1998.

• 300 __ |a xxxii, 555 p. : |b col. ill., col. maps ; |c 28 cm. + |e 1 computer laser optical disc (4 3/4 in.)

• 504 __ |a Includes bibliographical references (p. 523-529) and indexes.

• 650 _0 |a Export marketing.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Marketing.

• 700 1_ |a D'Amico, Michael.

• 920 __ |a 244010 |z 1

• 920 __ |a 211010 |z 1

• 920 __ |a 246010 |z 1

• 920 __ |a 223140 |z 1

• 920 __ |a 246040 |z 1

• 920 __ |a 242120 |z 1

• 920 __ |a 242010 |z 1

• 920 __ |a 251430 |z 2

• 998 __ |a ZSU