机读格式显示(MARC)

• 000 00834cam 2200253 a 4500

• 001 0000159141

• 003 CAL

• 005 20060926160700.0

• 008 060926s1993 maua b 001 0 eng

• 010 __ |a 92021636 //r96

• 020 __ |a 0205142427

• 040 __ |a DLC |c DLC |d UKM

• 090 __ |a F715/K39(6)

• 093 __ |a F715 |2 4

• 099 __ |a CAL 022000245850 |a CALB022001407560

• 100 1_ |a Kerin, Roger A.

• 245 10 |a Strategic marketing problems : |b cases and comments / |c Roger A. Kerin, Robert A. Peterson.

• 250 __ |a 6th ed.

• 260 __ |a Boston : |b Allyn and Bacon, |c c1993.

• 300 __ |a xii, 720 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Decision making |x Case studies.

• 650 _0 |a Marketing |x Management |x Case studies.

• 700 1_ |a Peterson, Robert A. |q (Robert Allen), |d 1944-